–What it is?
Search engine optimization, search engine optimization or SEO, is a set of actions aimed at improving the positioning of a website in the results list of Google, Bing, or other internet search engines.
Why is it so important?
-The majority of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS).
-SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
-Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
-SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
TIC 4º ESO 